My Grandfather As a child, I was scared of my Grandfather. It wasn’t anything he ever did to me. I was scared of his illness. He suffered terribly from emphysema, contracted by inhaling carpet fibres. They didn’t know in those days that it wasn’t a great idea to have the sales office up where the… Continue reading Storytelling, it’s in my genes…
This week, I thought I’d share a couple of short videos. The first is a sweet little animation that’s actually a corporate promotion. The second is a music video that features a simple trick with a GoPro and a coat-hanger. One shows how compelling content can be created cheaply with a bit of lateral thinking.… Continue reading Creativity – it’s why video is fun!
Oh, the joy of ageing! What a fighting fit crew we were today – both the director and make-up artist on crutches! Fortunately, our client and Nestlé’s CEO and CFO were very understanding and didn’t make us run around too much! We did “hop to it” though!
I came across this video the other day which really amused me. It’s a video consisting of sequences and beautiful shots from a single video library with a “generic” video script. Basically, it’s a piss-take of all things “corporate video”. At one level I realise that I should be embarrassed that I’m guilty of… Continue reading Video clichés – guilty m’lord but it wasn’t my fault!
Apparently, yes! So the next question is “how”? I recently read a fascinating book called “Contagious – Why Things Catch On” by Jonah Berger. As the sub-title suggests, the book focuses on the key ingredients to make something go viral. In the book, Jonah refers to quite a few of the videos I’ve collected over… Continue reading Is it possible to influence how things catch on?